A benchmark research of 20 Dutch websites indicates that the iPad currently is the most widely used mobile device to visit websites. The sample shows that 3.6% of total internet visits in the month of March 2011 is originating from mobile devices. The devices included mobile phones, tablets and mobile music players.

The Apple iPad is the most used mobile device in the last 3 months followed by the iPhone. More than one third of all mobile internet visits in March 2011 was originating from the iPad. The top 5 mobile operating systems currently is: iPad (34.4%), iPhone (33.9%), Android (16.9%), Blackberry OS (5.9%) and iPod (4.7 %). SymbianOs and Windows Mobile are currently on the sixth and seventh place. Remarkably, the use of the iPad was even slightly higher in January 2011 than in February and March.

In a similar analysis of the same 20 sites in October 2010, the percentage of mobile usage was at 2.0%. That’s an increase of 80% of mobile visits within a half year. The mobile visits as part of the total visits varies between 1.6% and 5.9% for these 20 sites. The sites together generate around 5 million visitors a month and are divided into various sectors such as news, entertainment, travel, training and e-commerce. This study specifically looked at the visit to the normal websites. Of course these figures will differ from visits to special mobile sites and mobile apps. This observation indicates that mobile devices are increasingly used for surfing and that the majority of these mobile devices are Apple products.

Mobilemetrics.nl bases its findings on information received from the 20 site owners and brands currently sharing their data with us. Our data partners represent 5 million site visitors a month. Although this number is set to increase, the published findings are currently not representative of the Netherlands as a whole. Our conclusions should therefore be viewed as observations and trends.