After the introduction of the iPad it has become clear. The iPhone and smartphone hype is over. Why I am stating something so obvious? While we are awaiting the much hyped tablet, the iPhone is ready for it’s fourth meaningful operating system update. Competing operating systems like Android are growing rapidly with hardware partners like HTC and Samsung. The entire smartphone industry is evolving from a niche market to a 180 million units per year business (Gartner).

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