Finally your regular site is user friendly, your conversion rate is increasing and there you have the mobile website trend. So you can start all over again. Mobile websites have been around for some time, but since the introduction of the iPhone mobile internet is getting past the early adapter stage. Creating a mobile website is not just translating the one you have into something similar but smaller. Compressing a complete website into the size of a mobile phone screen is like compressing your car into the size of a dinky toy and expecting you can actually drive it. Not going to happen. The screen of a mobile phone is getting bigger with the introduction of the touch screen, but even then it’s just a fraction of the size of your screen at home.

A new benchmark study of ten Dutch e-commerce websites shows that nearly 0.9% of all internet traffic takes place through mobile devices. This is slightly higher than the 0.7% calculated in a recent benchmark survey conducted of 20 websites. Compared with normal visits (visits by computers and laptops for example), visits from mobile devices are [...]

A benchmark research of 20 Dutch websites concludes that 0.7% of all internet traffic takes place via mobile devices. The devices include mobile phones, mobile music and media portable games. The Apple iPhone is currently by far the most common device to visit websites. More than half of the mobile internet hits (53%) in the [...]